The way the search engines work is rather like a popularity contest. How do you determine what is a popular website? The more popular the website the higher it is going to rank up in the search engine. We need to think of ways to make the website as popular as possible.

When a Google user uses a search term to find information online, Google doesn't then scan all the world's web pages seeking that term, but refers to its index, on which it has listed web pages that provide that search term or vocabulary semantically related to it.

In the process of crawling, the engines encounter challenges in the sense that there is a trade off between minimizing the resources it spends on crawling and maintaining an up to date index. It tries to avoid re-indexing an unchanged web page while it tries to capture all changed web pages in order to keep its index always current.

All this is not easy of course, and it requires time and dedication to have your site be ranked higher. But as long as you do things right and everything works as they should, in no time at all will you be able to see your site among the top ranking pages. Be careful using black hat techniques, though they get quicker results, once the spiders find out its black hat, your site may be banned or blacklisted.

There are a number of on-page factors that play important roles in search engine ranking of sites. Sites with good page titles and headers that relate to specified search terms, for example, tend to carry more weight than pages where titles and headers are unrelated to search terms yet their content is.

How the search engines learn this is by your 'bounce rate'. If your page is opened and the viewer presses the back-button in less than 10 seconds, you have obviously not satisfied him. Thus your bounce rate is high and that's not good for Google. So the remedy is... have sticky content.

With incoming links from other sites your website will be crawled more often by the spiders, which will increase the perceived importance of your website.

Then in secret data warehouses across the world, powerful networks of computers crunch away on this vast amount of data comparing a variety of factors to determine how the website will rank in the search result page.

The next step is the most important factors in building success through high traffic is off page maximization. The most important factors Indicators valued off page is PageRank of a given search engine to a site.

Search engines use links and content to rank web pages. This is a very important to take note of. I said web pages and not websites. This means that you can rank a site for multiple keyword phrases. Next time you do a search take note of the page that the search engine is sending you to. It not always the home page.


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